What is a ‘cock ring’? A cock ring is a ring that is used to give you a longer and firmer erection. The Eros Pleasure Ring is adjustable and is worn around the base of the penis or around the scrotum and penis. How does it work? To get a firmer erection you need to increase the blood flow to the penis. The Eros ring puts pressure around the penis, restricting the blood flow away from the penis, resulting in a longer lasting, firmer erection and heightened orgasm. What is the Eros ring is made of? The Eros ring is made of elastic urethane and is a constrictive interlocking device. What makes the Eros ring different? The unique patented interlocking design is adjustable for comfort and fit. The surface area is bigger than the traditional cock ring, giving a larger area of pressure. What should I expect? There are no side effects to the Eros ring as long as it is not too tight or used for longer than 30 minutes at a time! Adjust as tightly as is comfortable for you. After the first ejaculation your erection loses it firmness, but with the Eros ring you’ll stay firmer for longer, even after ejaculation. How long will my erection last? Your erection may last as long as you have the Eros ring on – bearing in mind that it should not be worn for longer than 30 minutes at a time How do I put one on? You can adjust the Eros ring to fit you perfectly. There are two ways of wearing the Eros ring with different effects. Firstly, you can slide it over the penis only and adjust it so that it sits at the base of the penis against the body, giving you a firmer lasting erection; or, secondly, you can slide it over the scrotum and penis, and adjust it so that it sits against the body. With this option you can last a lot longer before you’ll feel the need to ejaculate. If it is tight enough, it may delay ejaculation by putting pressure on the ducts that carry semen into the penis. Both these options will provide extended pleasure for you and your partner. Can the Eros ring have different effects on different people? The Eros ring can have different effects on different people. For some, cock rings are an effective method of prolonging an erection and preventing premature ejaculation. However, for others, the increased sensation and stimulation caused by wearing a cock ring causes them to ejaculate sooner.